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K-Beauty collaborates with K-Pop (2018 Edition)

In 2018, Collaboration with K-Pop artists/groups became a hit again in K-Beauty!

It’s not new anymore that idols become the faces of K-Beauty brands but in 2018, it became a hit once again. Brands kept announcing their collaboration with Kpop artists/groups left and right.

EXO has been with Nature Republic for many years now, Girls Generation Yoona with Innisfree, Taeyeon with Banila Co, Sulli with Estee Lauder and more.

The unique marketing of the K-Beauty and K-Pop collaboration is that they not only have the usual fansigning but they also incorporate the idols’ faces, names, style etc. on their packaging or the product itself. They also include freebies that fans can collect.

If you’re not too familiar with the new collaborations, here are some of the K-Pop artists and groups that is working with K-Beauty brands in 2018:



  Wanna One  

They are the face of Innisfree. Park Ji Hoon for April Skin and the latest endorser for Dr.Jart in China is Lai Kuan Lin

wanna one lai kuan lin



  Monsta X  

Starting October 1, Monsta X is the new face of Tony Moly and they are endorsing the famous Liptone Get It Tint and more. No official announcement yet if it will also be available in the Philippines. Always check Tony Moly PH  for updates.




BLACKPINK was the successor of G-Dragon and Sandara Park for the YG cosmetic brand, Moonshot. In 2018, Lisa remained as the face of Moonshot, Jennie is the representative of Chanel Korea while Jisoo and Rose are newly announced as the endorsers of Japanese brand Kiss Me in Korea. You can shop Moonshot products online.

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  NU’EST W  

NU’EST W has been the model of Labiotte since 2017 and they are promoting the new Flomance Lip Color.

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To. 꽃을 닮은 그대에게💜 플로망스 립 컬러 샤인 출시 기념 뉴이스트 W가 전하는 특별한 메시지💌 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 9/1(토) 오전 9시 ~ 9/14(금) 자정 라비오뜨 온라인 공식몰 신제품 꽃송이 틴트 예약 판매 OPEN ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 멤버들의 정성스러운 손 글씨가 담긴 한/정/판 에디션으로 신제품을 가장 먼저 만나보세요🎈 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #라비오뜨 #labiotte #兰欧媞 #ラビオッテ#beauty #beautygram #koreancosmetics#kbeauty #myfavorite #뉴블픽 #뉴이스트W #플로망스립컬러샤인 #꽃송이틴트 #신제품 #신상 #틴트 #추천 #예약판매 #프로모션 #이벤트

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BTS is the current face of VT Cosmetics and they are launching their new products + special events with the group very soon.

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– [2018 VTXBTS D-4] 기대평 EVENT🎉 – 드디어 출시 임박! 방탄소년단 메이킹 티저 영상을 공유하고, 기대평을 남겨주세요! 추첨을 통해 ‘VTXBTS 라인 1개’의 전 제품을 모두 드립니다💜 (기초 라인 ‘본내추럴’, 베이스 메이크업 ‘글로리아’, 색조 메이크업 ‘슈퍼템팅’) – [이벤트 안내] 참여기간 : 10/2(화)~10/4(목) 당첨인원 : 각 라인별 2명 (총 6명) 당첨발표 : 10/8(월) / 개별 DM 연락 당첨제품 : VTXBTS 라인 1개 전제품 – [참여 방법] 1. 방탄소년단 메이킹 티징 영상을 필수 해시태그 #VTXBTS #가장빛나는당신의순간 과 함께 리그램(리트윗)한다. 2. 댓글에 기대평과 가장 궁금한 라인 1개를 남긴다. – ※해당 이벤트는 공식 인스타그램, 트위터 동시 진행되며 중복 당첨은 불가합니다. ※색조 제품의 경우 한 가지 컬러만 선택이 가능합니다. 자세한 이벤트 내용 확인하기👉🏻https://goo.gl/eKuufp

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  Red Velvet  

Red Velvet released their Matte Chic Lip Lacquer line with Etude House and some of the shades are named after them. They are promoting the lip product with the shark song as well. You can purchase their lip products on any branches of Etude House Philippines or Online.




Since April 2018, GOT7 became the ambassador of The Face Shop. They are promoting the skincare line for men. You can buy the products incorporated with them on several branches of The Face Shop in the Philippines or Online.




SEVENTEEN is the face of The Saem and they recently had their Fansign Event in the Philippines. They are also promoting the limited edition Seventeen Eco Earth Power Tone Up Sun Cream with each members’ faces on the packaging. ‬You can buy their sun creams on several branches of  The Saem Philippines or Online.




After Hwasa’s phenomenal gopchang trend, the girls got several CF deals and they became the new muse of K-Beauty brand Inga. They also have lipsticks under each MAMAMOO members’ name.

mamamoo inga




















  JBJ Kwon Hyunbin x gugudan Mina  

JBJ Kwon Hyunbin is the very first endorser of Lilybyred and in 2018, IOI/gugudan Mina joined him. Both are promoting their hit lip and cheek products.



There are many more idols who are working with K-Beauty brands like HyunA for MAC, Produce 48 girls for I’m MEME, IOI Somin for Giverny, miss A Suzy for Lancome, Wonder Girls Sunmi for Dior, f(x) Krystal for CLIO and others.




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