K-Beauty collaborates with K-Pop (2018 Edition)

In 2018, Collaboration with K-Pop artists/groups became a hit again in K-Beauty! It’s not new anymore that idols become the faces of K-Beauty brands but in 2018, it became a hit once again. Brands kept announcing their collaboration with Kpop artists/groups left and right. EXO has been with Nature Republic for many years now, Girls Generation Yoona with Innisfree, Taeyeon with Banila Co, Sulli with Estee Lauder and more. The unique marketing of the K-Beauty and K-Pop collaboration is that they not only have the usual fansigning but they also…

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